Blooming clinic Cosmetic Surgery and Laser Clinic which is a fully accredited free standing surgical facility located in Hawalli the main target of the campaign was to raise awareness and drive new patient bookings for their service.
The practice had previously run similar campaigns with another provider, but due to the lack of a consultative approach, attention to detail and after sale insights, the clinic decided to seek out another vendor. Brand Me Now was up for the challenge!
Our campaigns target specific types of online users based on age, location, device, income, keywords, and more! Using the existing clinic customer list, we target online users that share similar demographics, as well as lapsed customers .
Brand Me Now took a multi-channel digital marketing approach that would include the following: For lead generation, highly targeted SEM campaigns would be deployed and the online traffic would be routed to conversion-based landing pages. To raise awareness for such services, we developed a display advertising strategy for Facebook, Instagram, as well as the Google Display Network. The campaign was focused on targeting individuals and also their was an offline advertising campaign focusing on the brand in Newspapers and Radio stations.
In just the first month of the new campaign and using the exact same investment, Brand Me Now significantly outperformed the previous vendor, increasing the firm’s online exposure, driving more website visits and producing more new patient bookings.