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Campaign Overviewx
Chaclate sweet has a great history in satisfying tastes for both local and international pastries on high level standard, with steady growth and an overwhelmingly positive response from customers, Chaclate sweet considered today as one of the best household name for the best bakery chain in Kuwait. Chaclate’s achievements and success lies in its ability to put the quality first, it has strategically expanded its reach throughout Kuwait.
The campaign which is done by Brand Me Now achieved a target-point in perception of Chaclate as a gift among the target audience of Kuwait consumers aged 20-29 years. It attained a 30% increase in sales by value and unit – a dramatic turnaround in the previously declining molded chocolates category by tactical use of E-mail marketing,